Social Advertisement Platforms

When it comes to online advertising, there are several options available, some of the most popular being Google Ads and Facebook Ads. Here's a quick review of both:

Google Ads:
- Allow you to target people based on what they are searching for online (Search Ads) or their behavior across websites (Display Ads)
- Can be more expensive per click than Facebook Ads, but have a higher intent to purchase
- The keywords you bid on can become very competitive, making it harder to attain a high ranking
- Offers a variety of ad formats to choose from like text ads, responsive search ads, display ads, etc.
- Large reach - over 3.5 billion searches made on Google every day

Facebook Ads:
- Allow you to target specific demographics and behaviors, making it easier to tailor ads to the right audience
- Typically more affordable than Google Ads
- Offers a variety of ad formats to choose from like image ads, video ads, carousel ads, etc.
- You can benefit from the fact that Facebook has a lot of data about its users which can help you to better identify the target audience
- Social nature of Facebook can lead to higher engagement with your target audience

Other ad options to consider include:
- LinkedIn Ads: targeting a professional audience can perform well
- Twitter Ads: good for promoting breaking news or trending topics
- TikTok Ads: offers a highly engaged younger audience with an opportunity to target Gen Z's in a creative way

In summary, the best advertising platform for you depends on your advertising goals, audience, and budget. It's important to try out different platforms and measure their effectiveness to determine which one suits your business the most.